Last updated: 27 April 2026
TL;DR
- Your photos are used only for AI analysis and are never sold or shared with advertisers.
- Outfit images you upload are sent to Google Gemini for processing, then discarded.
- Your style preferences and wardrobe data live on your device by default.
- We do not run third-party ad trackers.
1. Who We Are
Vawa is an AI-powered personal style analyser. We help you understand your style, get outfit feedback, and discover looks you love. This policy explains how we collect, use, and protect your personal data.
2. What Data We Collect
Account Information
When you sign in with Google, we receive your Google account display name, email address, and profile photo URL. This is stored in Firebase Authentication and Firestore solely to identify your account and sync your preferences across devices.
Photos You Upload
Outfit photos you upload for FitCheck analysis are sent directly to the Google Gemini AI API for processing. We do not store outfit analysis photos on our servers — they are processed in memory and the base64 image data is discarded after the AI returns a result.
Profile reference photos (used for the Style Expert try-on feature) are stored locally on your device in your browser's localStorage. When you submit a try-on request, your profile photos are uploaded to Firebase Storage under your user ID and referenced in Firestore. You can delete them at any time from Profile › Try-On Reference Photos.
Style & Preference Data
Your style profile (vibe scores, wardrobe items, fit history, liked tags) is stored locally on your device in localStorage. If you are signed in, a summary of your style profile (not your photos) may be synced to Firestore to personalise your experience across devices.
Community Feed Interactions
If you like a post, that like is recorded in Firestore under your user ID. No personally identifiable information is attached to likes visible to other users.
Try-On Requests
When you submit a Style Expert analysis, the request (including your profile photos and outfit image) is temporarily stored in Firestore so the analysis can be completed. Results are stored under your user ID and are only accessible to you.
3. How We Use Your Data
- To authenticate your account and sync preferences across your devices.
- To process your outfit and style analysis requests using Google Gemini AI.
- To personalise the community feed and style recommendations based on your taste profile.
- To display your try-on results and style history within the app.
We do not use your data to train AI models, sell to third parties, or serve targeted advertising.
4. Third-Party Services
- Google Firebase (Authentication, Firestore, Storage) — stores account data, try-on requests, and profile photos. Governed by Google's Privacy Policy.
- Google Gemini API — receives photo data for AI analysis. Images are not stored by Google for model training when accessed via the API. Governed by Google's AI Terms of Service.
- Cloudflare Pages — hosts the app and serverless API proxy functions. Request metadata (IP, user-agent) is logged per Cloudflare's standard practices.
We do not use third-party advertising networks, social media pixels, or analytics trackers beyond the above.
5. Data Retention
- Local data (wardrobe, fit history, style profile) stays on your device until you clear it or uninstall.
- Firestore account and try-on data is retained until you delete your account.
- Firebase Storage profile photos are retained until you delete them or delete your account.
- Deleting your account removes all your Firestore documents and Storage files within 30 days.
6. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, export, or delete your personal data. To exercise these rights:
- Delete your account at any time via Settings › Danger Zone › Delete Account.
- Clear local data via Settings › Clear Wardrobe / Clear Fit History / Clear Try-On Photos.
- Contact us at privacy@vawa.app for data export requests or questions.
7. Children's Privacy
Vawa is not directed at children under 13 (or under 16 in the EU). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.
8. Security
We use Firebase's built-in security (Firestore Security Rules, Firebase Auth, HTTPS) to protect your data in transit and at rest. Access to your Firestore documents is restricted to your user account only. No passwords are stored by Vawa — all authentication is delegated to Google.
9. Changes to This Policy
We may update this policy as the app evolves. Material changes will be communicated via an in-app notice. Continued use of Vawa after changes constitutes acceptance of the revised policy.
10. Contact
Questions, requests, or concerns about this policy:
Vawa App Privacy
privacy@vawa.app